And if you think it is…you’re doing it wrong. The great thing about social media is that you can, in a sense, tailor it to your tastes. You make the decisions on what you want to see and what you don’t want to see. The issues arise when you have to hit the “unfollow” button. Oooooh the finality of it. I think we get caught up the FOMO of missing out on something happening in someone’s life or that “maybe this brand won’t post something like that again,” that we shy away from the “unfollow”. It’s kind of like a car crash, you' can’t help but not look. Hear me when I say this: LOOK AWAY. If it does not BRING YOU JOY move on.
Social media is connecting our planet in ways the universe has never seen. It’s knocking down the cultural barriers that divide us. Social media is a bridge around the world. Think about all the people you are able to keep up with even though they live far away from you or you don’t keep in contact regularly. In a real life situation social media gives you the ability to have a conversation about the amazing trip your 2nd grade best friend (that you no longer spend time) just took when you run into her at the grocery store randomly. Gone are the days of small talk; now we can actually keep connected in a much simpler way!
Now that we’ve weeded out the bad, let’s use this amazing tool for some good. Give the people what they want. Whatever that may be. Brands are constantly trying to answer this question when it comes to social media: How do I make them pay attention to me? My philosophy is: be relevant. If your product or service is boring jazz it up with something people really like. Stick your product next to puppies, guaranteed people will pay attention now. Be honest with your consumer: “hey we know this drill is boring but look what we did with it. We went out and used this drill to build tiny houses for homeless people.” Tell them an amazingly inspirational and positive story. And then weave in features about your product or service. Study the businesses that get it right like the “share a coke” campaign. Coke knew that their product was kind of boring…after all it’s just a drink. So they used emotion to make themselves relevant. They personalized their product and encouraged people to connect with each other while “sharing a coke.”
If you’re reading this and you’re doing the head nod but then freaking out because you don’t have the time or energy to put into making your social media amazing. Head on over to my contact page, I got you covered!